“It is the art of finding the right balance between validating the product and giving the space a unique identity” explains Véronique Laurent, designer of the Carlotti boutique, who has had extensive experience in the field.
Three key words characterize the Carlotti project : luxury, design and proximity with clients. The 60 square meter boutique on the ground floor of a Haussmannian building at 22 rue Cambon was entirely redecorated to evoke this mood.
The exceptional eyeglass designs can be spotted immediately as visitors pass the metallic gray entrance wall slashed by floor-to-ceiling columns of light. Carefully selected eyeglasses are delicately placed on sturdy plexiglas pedestals set between rows of drawers that hold the rest of the stock.
The central glass display case in the same polished, anthracite gray concrete as the floor shows off more precious models and also delicate boxes …
The consulting area on the right resembles an intimate living room thanks to luxurious materials accented by refined colors. The table tops are covered in silver leather and the armchairs are in metallic fabrics and velvet (absinthe green and delicate blue). The wall on this side, almost like a painting, is covered by slashed gold metal and highlighted by niches featuring a selection of suspended frames.
A sculpture of light “ribbons” decorates the ceiling, adding a fairy-like touch to the space. Other details complete the store’s almost-ceremonial mood such as the floor-to-ceiling wall mirrors and table lights which reflect the client’s silhouette to help them make a decision while trying on glasses.
The client sits across from the optician in an armchair and is shown a personalized selection on a matching tray. The person who accompanies the client can sit across from him or her to give their opinion.
The cash desk is discreetly set behind a wall of light-colored concrete at the back of the store on which are projected images showing the shop’s exceptional products. The shop has many international visitors.
The chic, sober, black facade is marked by black nickel frames and the entrance door handle is covered in leather. The signage letters outside are made out of lights and nickel.