The project started with the brand’s strategic reflections and questioning of the place of real books in a contemporary bookstore that looks towards the future : how to make the merchandise attractive, optimize circulation and bring energy to a space while promoting the fundamental values of a store with a strong local identity ?
In keeping with contemporary cultural spaces, Véronique Laurent intentionally left the walls and 6-meter high ceiling of the 1000 square meter space raw. On the ground, the solid oak floor evokes a place full of history and a library mood … Outside, dormer windows let in light and help redefine the bookstore’s perimeters. The huge, imposing space has a strong personality yet is extremely welcoming.
The Decitre team were seduced by Véronique Laurent’s idea to create “living” areas that would interact with the books presented : spaces have been conceived for meeting people, young people, Arts & Design and digital technologies …
The discreet furniture, all designed by Véronique Laurent, was conceived to highlight various elements – new items, current events, special focuses – while her efficient signage guides visitors to the stainless steel shelves, lecterns or original tables with asymmetric feet.