< Back


How to evolve a concept after many store openings and fusions

Since the first FNAC Eveil&Jeux boutique was conceived by O’DESIGN in 2004 in Nantes, the chain continued collaborating with Véronique Laurent until 2008, eventually opening 16 stores.

Since then, O’DESIGN was asked to set up a new identity for Oxybul Eveil&Jeux on each façade of the chain’s 40 stores in 2011.


Retail design :
Retail design : concept, stores
Project manager

16 openings of FNAC EVEIL&JEUX
stores between 2004 and 2008.
40 OXYBUL EVEIL&JEUX store facades in 2011.
en 2011.