Twice a year for the past 19 years, Véronique Laurent and her team have developed the identity of the Maison&Objet trade fair through its signage.
With a desire to innovate each season, this meticulous study and development is done in collaboration with the SAFI teams, fair’s organizers
Véronique Laurent, who introduced the famous “red line” that links the trade fair’s essential centers, constantly seeks a way to optimize the evolving circulation between the halls and between the sectors. The objective : efficiently accompany exhibitors and visitors as they make their way around the fair.
September 2014 : the fair’s signage evolves with the new “Be Pole” visual identity.
Starting in 2013, O’DESIGN was asked to imagine two new areas : the “espace retail design” for retail professionals and, for all visitors, the “My Maison&Objet” area conceived for meetings, sharing information and exchanges to help validate the Maison&Objet offer : conferences, animations, trends, events …