1991 – After a few years spent at the BDDP agency (today TBWA), Véronique Laurent, who trained as an interior designer, created O’DESIGN, an interior and environmental design agency in Paris’ 13th arrondissement.
2011 - Twenty years later, she moved her offices to the 5th arrondissement on rue Henri Barbusse.
As a specialist in retail design with over 50 clients today, Véronique Laurent is involved in many areas that include institutional architecture, signage, office layout, reception areas vs. private spaces and graphic design.
But her initial philosophy has remained the same : thanks to the size of her agency with five interior, product and graphic design collaborators, she can maintain a close relationship - which she considers essential - with all her clients.
Many have remained loyal for over 15 years.
O’DESIGN elaborates and develops projects in France and internationally for a clientele that varies in terms of their activity, identity or size and includes international retailers, social housing landlords, prestigious designers, family companies and private clients …
In parallel, she has been an associate professor in “Visual Merchandising” at the Institut Français de la Mode for the past 20 years, a role which has helped sharpen her skills and allowed her to share, with her 3rd cycle students, the experimental aspects of a profession that is continually evolving.
Over the years, Véronique Laurent’s priority has been to remain attentive to the needs and expectations of her clients. She often accompanies them further … to obtain surprising, efficient results.