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sia home fashion

A 10-year partnership in the “home fashion” world
of the international brand SIA

Véronique Laurent and SIA have collaborated since 2002, originally to standardize the company’s concept and then to evolve it by creating sales points in Asia and the Middle East.

A concept based not only on the diverse products and a validation of the plant offer but also on creating an international graphic chart. As with the first boutique, Véronique Laurent and her team worked in-depth on each new store to accompany the offer’s evolution.

Paris, Lyon, Cannes, Singapore, Kuala Lumpur, Jakarta, Cairo, New Delhi, Jedda, Dubaï, Bahrain, Lodz in Poland, Moscow and Orel in Russia.


Retail design :
concepts, boutiques, corners,

Project manager

60 boutiques and corners in France and internationally since 2002